Brant Wansley

Quick, when you think of McDonald’s, what color comes to mind? Or, what about UPS? Or, Starbucks? And, why do you think these companies chose these colors?

As an integral part of brand identity, color elicits specific emotions and sets the stage to drive purchase decisions. At Engine, we take great care to select colors that align with the Essential Idea and personality of our clients’ brands. Then, we make sure to weave that color throughout the entire customer experience—logo, website, advertising, packaging, point of sale, collateral, even uniforms. With each style guide we create, we identify primary, accent and neutral colors to foster strong, consistent branding.

With the increasing importance of differentiation in today’s marketplace, smart marketers take the choice of color more seriously than ever. With that in mind, the announcement of the 2023 Color of the Year by Pantone is exciting. Click here to learn about Viva Magenta and how it reflects a courageous energy for brands looking to emerge from isolation and embrace the future fearlessly.

https://www.pantone.com/color-of-the-year-2023

By the way, who can forget the golden arches when thinking of McDonald’s? The perfect color for a fun and delicious experience and clear reflection of its tagline, “I’m Lovin’ It.” Reach out to us if you’d like a complimentary appraisal of your brand colors.