RETURN TO WORK

Repositioning a Health and Wellness Startup with Millennials

Screen Shot 2019-10-11 at 1.31.19 PM.png

Screen Shot 2019-10-07 at 7.57.45 PM.png

Screen Shot 2019-10-07 at 7.59.36 PM.png

Screen Shot 2019-10-07 at 8.00.44 PM.png

Screen Shot 2019-10-07 at 8.01.43 PM.png

Challenge

Build compelling and differentiating positioning and messaging to drive growth among millennials with families, and the corporate business market in North Carolina.

The Essential Idea

The Produce Box delivers more family togetherness via whole nutrition, fueling your active, thriving lifestyle.

Brand Essence: Growing Together

Result

New brand campaign developed and launched within six weeks with website, email and social media increasing reactivation of previous members by 68% over previous year comparable period.

Uploaded by Engine Enterprises on 2019-10-10.

Uploaded by Engine Enterprises on 2019-10-12.