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Positioning the MotherVine Brand for Growth

Challenge Establish a brand positioning, marketing plan and package design for MotherVine’s 100% natural whole grape supplement as a foundation for subsequent line extensions.  

The Essential Idea MotherVine’s grape supplement is a simple, natural way to get more of the antioxidants and nutrients found in muscadines that promote a healthy lifestyle and longevity.

Result New messaging and packaging were critical in expanding distribution in high profile retailers such as Whole Foods and drug store chains, and prompting online sales.  Brand positioning provided basis for subsequent expansion from one to 30 products in food, skin care, soap and juice categories.