Kenan-Flagler STAR
Challenge
Provide a comprehensive overview of student team-based consulting projects at UNC’s Kenan-Flagler Business School, benefits to students and prospective client organizations and steps to become a client.
The Essential Idea
By participating in Kenan-Flagler’s STAR program, clients receive a fresh perspective through data driven insights from some of the world’s best and brightest MBAs, undergraduates and faculty at a fraction of the cost of traditional consulting services.
Brand Essence: Fresh Perspective & Decisive Insights
Result
Recruitment of corporate partners and students exceeded expectations.