UNC’s Kenan-Flagler Business School

Challenge Refine positioning and personality of Kenan-Flagler to strengthen differentiation, build awareness and increase pool of highly qualified applicants.  

The Essential Idea Students choose a business school which will help them achieve both personal and professional success. That definition of success has changed over the years. Now, millennials want a more well-rounded life, one where meaning is as important as materialism.

Result Engine is developing a measurement approach to determine ROI for this new direction. New messaging and graphics will stress the unique balance of personal and professional success.