Building a Challenger Shapewear Brand

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Challenge

Increase e-commerce and retail revenue by developing a clear and compelling positioning and a consistent foundation for all messaging about the ITEM m6 brand.

The Essential Idea

ITEM m6 is the shapewear brand that delivers beauty and wellness benefits plus true comfort.

Brand Essence: The most luxurious technology you’ve ever worn

Result

Campaign established a unique point of difference with key consumer and retail segments.