Grandfather Mountain


Redefining The Grandfather Mountain Brand


Challenge Reposition the attraction and increase revenues with a new brand voice following formation of the non-profit Grandfather Mountain Stewardship Foundation 

The Essential Idea Grandfather Mountain provides the perfect mountain experience for a wide variety of visitors and a natural haven of wonder, rejuvenation and learning.

Brand Essence:  Wonders never cease

Result During the recession and subsequent recovery Grandfather Mountain achieved the highest attendance in its history.  Our State magazine ranked Grandfather Mountain seventh among the Top 50 North Carolina icons-- ahead of The Biltmore Estate which has a considerably larger marketing budget.