Durham Convention & Visitors Bureau


Driving Visitation to Durham Among Mature Adults

Challenge Establish Durham as a desirable destination for adults, 45-75, who wish to get away from everyday life. 

The Essential Idea In less than a decade, Durham has metamorphized into a hip, edgy progressive city in North Carolina’s heartland with something unique to see or do around every corner.  It’s a great new spot to explore that will leave you enriched and energized. 

Brand Essence:  Durham. A Whole Lot of Different.

Result Campaign embraced by DCVB marketing staff, leadership and board, and executed in major feeder markets.