CEP
Challenge
Build brand awareness and differentiation of CEP as the category leader in compression athletic wear for runners, gym goers and outdoor enthusiasts.
The Essential Idea
CEP enables you to optimize physical and emotional positive pressure and gives you the feeling of confidence to pursue your goals and challenges.
Brand Essence: Pressure Builds Confidence
Result
An integrated campaign of advertising, social media, PR and in-store promotion inspired the sales force and retail associates, propelling CEP to a 40% increase in sales in six months and entry into the outdoor category with the dominant retailer.