RETURN TO WORK

Elevating the Center for Entrepreneurial Studies Brand 

Challenge

Enhance and contemporize the Center for Entrepreneurial Studies brand while leveraging Kenan-Flagler’s strengths of leadership, research and collaboration. 

The Essential Idea

The Center for Entrepreneurship builds the next generation of great entrepreneurs through unequalled immersion into the real-world challenges of business where students are engaged on the front lines of teamwork, competition, new ideas, execution and confidence. 

Brand Essence:  Get out front.  Stay there.

Result

Client adopted this more single-minded direction and execution of brand strategy.