Center for Entrepreneurial Studies

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Elevating the Center for Entrepreneurial Studies Brand 

Challenge Enhance and contemporize the Center for Entrepreneurial Studies brand while leveraging Kenan-Flagler’s strengths of leadership, research and collaboration. 

The Essential Idea The Center for Entrepreneurship builds the next generation of great entrepreneurs through unequalled immersion into the real-world challenges of business where students are engaged on the front lines of teamwork, competition, new ideas, execution and confidence. 

Brand Essence:  Get out front.  Stay there.

Result Client adopted this more single-minded direction and execution of brand strategy.