Café Symmetry


Launching a Fresh Casual Restaurant Brand

Challenge Develop a clear and compelling positioning and consistent foundation for all elements of brand identity e.g. name, logo, tagline, menu, merchandising, Website, advertising, public relations.

The Essential Idea For busy people who care about what they eat, the new restaurant uniquely delivers the goodness of healthy, homemade food in a modern, inviting environment.

Brand Essence:  Real Food.  Real Life.

Result Amid the plethora of dining options in Chapel Hill and Carrboro, Café Symmetry stands out as a trendy, tasty and healthy place to eat that fits with the target audience’s “on the go” lifestyle.