Café Symmetry
Challenge
Amid the plethora of dining options in Chapel Hill and Carrboro, the target segment desires a trendy, tasty, and healthy place to eat that fits with their “on the go” lifestyle.
The Essential Idea
For busy people who care about what they eat the new restaurant delivers the goodness of healthy, homemade food in an inviting modern environment.
Brand Essence: Real Food. Real Life.
Result
New restaurant was well received by media and customers.