Bayer BEYOND

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Supporting Innovation by Bayer Crop Science 

Challenge Create a new category for pest monitoring services and a pipeline for related products. 

The Essential Idea For food processors and pest management companies, Bayer establishes a new gold standard for real time remote monitoring of pests in manufacturing facilities through a digital platform that mitigates risk and strengthens food safety programs. 

Brand Essence:  Control That Sets You Free

Result Management endorsed brand direction and roll-out plan.